Not a product you configure. A system built around how you work —
your operations, your software, your workflows.
45–60 minutes · Free · No deck, no pitch · You leave with a costed map
Recent live builds
Every mid-market business pays them. Most don't see the bill, because it never lands on a single line item.
You hire because the work needs doing. But half the new role is admin, follow-up, formatting, dictation. You're paying senior salaries for clerical output.
Twelve subscriptions trying to fit twelve different workflows that nearly-but-not-quite match your operation. Your team spends their day reconciling tools that don't speak to each other.
You're still the single point of failure. Decisions queue on your inbox. Quoting, scoping, approvals — the business stops when you stop. Growth stalls because you can't clone yourself.
None of them are a people problem. They're all a systems problem.
Built for a generic 'average' business that isn't yours. Your team adapts to the tool, not the other way round. The 80% it does fit isn't the 80% that's costing you.
They sell you what they already built. Same template, different logo. Mid-market operations are too specific for that to land.
Your engineering team is already at capacity shipping the actual product. AI work gets started, then deprioritised, then quietly shelved.
Faster than fixing the system, until you scale far enough to feel the headcount tax compounding. By then it's a structural problem, not a hiring one.
The bespoke route is different.
Diagnose first. Build only what your operations actually need.
Your operations aren't generic. Your AI shouldn't be either.
45–60 minutes. A technical conversation about where your time, money, and capacity are leaking — and what fixing it would actually look like.
Named, ranked, and costed in hours, money, and missed opportunity. Specific to your operations.
For each one: rough scope of a bespoke AI fix, rough cost, and rough return. Yours to keep.
If bespoke AI doesn't fit your situation, I'll tell you. Some problems are better solved another way.
It's a working conversation, not a sales call. We either both see a build worth doing, or we don't.
These are categories of capability — not packaged services. Every build is designed around the specific bottlenecks the discovery call surfaces.
Your build might be one of these. Or a combination. Or something none of these pages describes.
Four steps. Each one has a clear deliverable. You can stop after the first if it doesn't fit.
A 45–60 minute working conversation. We surface your three biggest operational bottlenecks and put rough numbers on each. You leave with a costed map — yours to keep, build or no build.
Free · 45–60 minIf a build makes sense, we do a deeper scoping session: workflows, software stack, integrations, security posture, success metrics. You get a fixed scope, fixed price, and a delivery timeline.
1 weekArchitecture, secure development, integrations into your existing software, iteration with your team at milestones. Not a black box — you can see what's being built and steer it.
4–10 weeks typicalLaunch with training and documentation. Then ongoing optimisation through a maintenance retainer — the system gets better as your team uses it.
OngoingEvery mid-market business has dedicated people working 16-hour days— Dean Griffiths, Founder
and still falling behind.
That isn't a people problem. It's a systems problem.
AIMindShift is a UK-based bespoke AI consultancy serving mid-market operators (£1m–£20m revenue). Every engagement starts with a discovery call: a 45–60 minute technical conversation that maps your three biggest operational bottlenecks and tells you whether a bespoke AI build is the right answer. You walk away with a costed bottleneck map — whether we build or not.
One call. No pitch. You leave with a costed map — whether we build or not.
Book a Discovery CallP.S. If we don't see a clear build that pays for itself, I'll tell you. The call is genuinely diagnostic, not a wrapper round a sales pitch.