Lyttle's Tiling: a high-conversion trade website for a Lancashire tiling business

The bottleneck

A skilled tradesman with 7+ years of finished tiling work across Blackpool and Lancashire was running the business off Facebook posts and word of mouth. Quote requests arrived as DMs at random hours; the brand looked the same as every other Lancashire tiler running a £29/month template; finished jobs were undocumented as marketing assets.

The constraint wasn't the work — the work was strong. The constraint was packaging that work into a credible lead-capture surface that converts the search-intent traffic Google was already sending.

What I built

A bespoke Next.js site engineered as a conversion flow rather than a brochure. The page sequences buyer psychology deliberately:

• Hero — clear value prop, phone CTA, hero image of recent finished work, headline trust band ("7+ years tiling across Blackpool and Lancashire").
• Trust band — "fully insured, free quotes, Lancashire-based" stripe that costs zero attention but answers three objections.
• Services — bathrooms, wet rooms, floors, walls. One card each, photo of representative job.
• Portfolio — real finished jobs, named where possible.
• About / Why us / Testimonials — the social proof stack, deliberately ordered.
• Coverage — postcodes and towns served. Triple-duty: trust signal, conversion (am I in your area?), local SEO.
• FAQ — pre-emptively neutralises the questions a buyer would otherwise have to phone to ask.
• Contact — quote form on the same page. The phone number again. No separate destination.

What changed

A site that reads like a £20m specialist trade firm, not a £200k owner-operator. The phone number is the dominant CTA — because trade buyers convert by call, not by form. The form catches the leads that prefer typing. The FAQ neutralises common objections before the form does. The coverage section earns local-SEO surface area for postcode-shaped queries.

The site does one job — generate qualified phone calls and qualified quote requests for a Lancashire tiler. It's not trying to be more than that.